Private labeling for brands, without the headache.
Whether you are struggling to manage a current program or never thought private labeling was possible, Kaerwell removes the burden, risk, and complexity, so you keep key accounts happy and grow without straining your team.
Want practitioners to find your brand on Kaerwell Health?See for brands
Where is your brand today?
Private label means your customers sell your formulas under their own name. Three places brands start from. Find yours.
Where private label breaks today
Six things brands tell us about their program, and what changes when it runs on Kaerwell.
Already have a program? It is not all or nothing.
Some brands move their whole program to Kaerwell. Others keep their in-house line for the largest runs and send us the rest. You choose the split, and you can move it any time.
Keep what works
Your largest runs can stay on your line, your process, your equipment, unchanged.
Send us the rest
Many brands route everything under 500 units to us and keep the larger runs in-house. Whatever you send ships in 24 hours at one fee, the orders that used to lose money now make money, and the customers who used to hear "no" are yours.
Thinking of building it in-house?
Every large practitioner eventually asks. The ones who hear no go to a brand that says yes. Deciding to offer private label is the easy part. Building it is not a printer and a designer, it is a department. Here is what a working operation needs, and what you get on day one instead.
- A label printerOften five to six figures, plus service contracts and downtime
- A printing specialistLabel printing is not office printing: stock, adhesives, finishes, calibration
- Label stock and consumablesBought, stored, and written off when a version changes
- A designerOn payroll or on retainer, for every new customer and every touch-up
- QA protocols and paperworkVersion control, approvals, batch matching, records for every run
- Process support and redundancySomeone to cover each step when the one person who knows it is out
- Increased liabilityEvery mislabeled bottle is yours, and so is the recall
- Printing, stock, and specialistsAlready on our floor, already calibrated, already running
- The designer is your customerThey design on your platform, inside the rules you set
- QA built into the systemLabels generated from the batch on our shelf, records kept automatically
- Redundancy includedA team and a process, not one person and a printer
- Warehousing, pick, pack, and shippingIn the same fee, from the same building
- One-time setup, one fee per orderNo capital, no hires, no department
Say yes to every key account
Low minimums, without the risk
Minimums as low as 12 units remove the cost barrier, so small and large customers alike can try your products or expand their catalog. Combined with same-day shipping in some cases, the experience is hard to beat.
Capture revenues you are missing
Expand to the influencer market without compromising your practitioner exclusivity. Say yes to the large practitioners who would only work with your brand if you offered private labeling. Reach a wider customer base with reduced minimums and without the increased costs.
It all began with a simple vision
Give brands the power so their customers can create and order their private labeled products in minutes over a cup of coffee in the morning, then print and ship it to them in the afternoon.
Now, that is a game changer!
How it works
Our tools and solutions are designed to help you run and grow your brand easier.
Set the rules once
Stop losing time and revenue setting up private label manually for each customer. Set up the rules and automate: products, pricing, discounts, design rules, and approvals.
We do the work
We manage QA, labeling, and fulfillment. No more small-run chaos. Orders ship within 24 hours.
Your customer gets it fast
Your customers get their products fast, without straining your team.
Your own private labeling platform, on your domain
Branded to you, not to Kaerwell
Your customers go to your online platform to design and order their private labeled products. We customize it to look and feel like a natural extension of your brand.
Your domain
This is your platform on your subdomain, for example privatelabel.yourdomain.com. Your customers only ever interact with your brand. Kaerwell does the work in the background.
Labels they love, in minutes
Customers design their own labels, 24/7
Reduce the design process from weeks to minutes. The platform is so easy to use that anyone can feel like a master designer, and your graphics team is out of the loop.
Compliant by design
Your label template sets what can change and what cannot, so every label a customer creates is one you would approve.


Instant 3D preview
Sell the same day
No waiting on your graphics team. The moment a customer finishes a label, the platform renders their product in 3D, ready to list on their website and start selling.
Zero lift for you
No product photography, no mockups, no back and forth. A wowing experience that converts and generates sales, and your team never touches it.
Flat label, 4 in by 2 inCatalog expansion, with version control built in
Their design, your whole catalog
Your current customers can apply their private label designs to your full catalog. Adding new products becomes effortless, and so does growing their order.
Smart version control, fully automated
Today a version change runs through QA, inventory, customer service, and reps before a label is right. On our end nobody touches it: labels are created from the batch versions actually on our shelf, oldest first, and running or timed changes are handled automatically. No matching, no costly errors, no risk to your reputation.
Your playground, your rules
Maintain full control of everything. We customize the platform to your specifications and give you the tools to stay in control.
Set it once, then let it run
Who can order, what they can order, at what price, with which label rules, and whether you sign off before it prints. Every setting is yours.
Here is what your private label program can look like
- Create their own compliant labels in minutes
- Instant online reorders for existing private labels
- Self-service label changes
- Apply their artwork to new products as your catalog grows
- 24-hour shipment turnaround that wows them
- Your branded platform, with Kaerwell working in the background
- Smart version control that eliminates errors and keeps QA happy
- Less load on your graphics and customer service teams
- Flexible integration into any of your systems
- Real-time data sharing and transparency
- Your payment processor, so you collect 100% of the sale
- Minimums as low as 12 units, removing the barrier to entry
- Full pricing and discount control, down to the customer level
- Marketing tools to help your customers scale their private label
- A better margin profile than distributor channels, with more control, and a real advantage over traditional private label programs
- An optional listing on Kaerwell Health, a second channel where we do the marketing
One more sales channel, and we do the marketing
Brands on the program can also list their products on Kaerwell Health, where practitioners private label the brands they trust from 12 units and dropship to their patients. Practitioners find your formulas there, order under their own name, and reorder. You do not hire anyone, and we bring them to you.
After a one-time setup cost. The per-order fee is based on your stated product price.
- No receiving fees
- No platform fees
- No label printing or application fees
- No pick and pack fees
- No refrigerated item fees
- Shipping costs included
- Keep 100% of any markup over your stated price
- Only a 20-order monthly minimum
All-inclusive, cost-neutral pricing designed to help you grow
Gain scalability without the added cost.
Reduce cost. Increase revenue.
Most brands lose money on small private label orders because of operational and technological constraints. The process takes weeks, sometimes months, and pulls on sales, operations, quality assurance, customer service, and graphics. That makes a private label program hard to scale and expensive to run.
At Kaerwell, your customers use your platform, and our automated operations and fulfillment do the rest, so every order, including the smallest ones, is worth taking.
The 20% is not a new cost. It is your current cost, transferred.
If you run private label today, you already spend it: warehousing and shipping on every order, and the reps, graphics, QA, customer service, printing, and special runs behind every private label order. The 20% moves that to us, on your price to the customer, and does six things your cost does not do today.
Illustrative. "Your price" is the product price you set for the customer, not the price they sell at. Set a private label price above it and the difference is yours.
Questions
Do my customers ever see Kaerwell?
What is the minimum order?
How fast do orders ship?
Who handles QA and compliance?
Can I keep my practitioner exclusivity?
Does it integrate with our systems?
Can we also sell through Kaerwell Health?
What does setup cost?
Your customers will not stand still. Neither can you.
See the platform with your catalog in it.